Faculty
Marco Costanigro
Assistant Professor
Ph.D.: Washington State University
Location: B326 Clark Bldg.
Telephone: (970) 491-6948
E-mail:
Research Interests:
My research focuses on marketing and industrial organization aspects of the food industry. My most recent work investigates the relationship between product quality and the dynamics of producer’s reputation. More in general, my interest lies in the implications of alternative food labeling practices for producers and consumers. A complementary branch of my research plan involves the theory and application of econometric methods analyzing segmented markets and heterogeneous consumer preferences. So far, most of the empirical work I performed in this area concerned the wine industry. Other past research (and perhaps future) includes the economic valuation of disease prevention in agricultural crop production.
Courses:
AREC/ECON 335 - Introduction to Econometrics
Selected Publications, Presentations and Projects:
Publications and Working Papers
Costanigro, M., J.J. McCluskey, and R.C. Mittelhammer. “Segmenting the Wine
Market Based on Price: Hedonic Regression when Different Prices mean Different
Products,” Journal of Agricultural Economics. In press.
Costanigro, M., J.J. McCluskey, and R.C. Mittelhammer. “Let the Market be Your
Guide: and Endogenous Classification and Valuation of Wines”. Journal of Applied
Econometrics, under review.
Costanigro, M. and J.J. McCluskey. “The relationship Between Quality Choice, Firm
and Collective Reputation”. Working paper.
Presentations and Posters
Collective versus Brand Reputations in Wines, selected paper presented at the
AARES Organized Symposium at the 2007 AAEA, WAEA, and CAES Joint Annual
Meeting in Oregon, July 29 - August 1, 2007.
Wine Valuation by Price Segments, selected poster at the 2006 American Agricultural
Economics Association Annual Meeting in Long Beach, July 23-26.
Identifying Submarkets in the Wine Industry: a Multivariate Approach to Hedonic
Regression. Paper accepted for presentation at the 2006 American Agricultural
Economics Association (AAEA) Annual Meeting in Long Beach, CA, July 23-26.
Segmenting the Wine Market based on Price: Hedonic regression when different
prices mean different products. Presented at the Western Agricultural Economics
Association (WAEA) meetings, San Francisco, CA 2005.
Price Segmentation of Wine, Academic Showcase Juried Poster Session Washington
State University, 2005.
Price as a Signal of Quality: Segmenting the California and Washington Wine
Markets based on Price, selected paper presented at the 2005 Australian Agricultural
and Resource Economics Society meetings in Coffs Harbour, Australia.
Urban Market improvement and Social Capital in Arsi and Bale. End of mission
report and recommendations submitted to the Arsi and Bale Rural Development
Project and F.A.O., Fall 2002.
Economic Implications of a Molecular Assay for Detection of Seed-Borne Botrytis
spp. on Onions. Poster presented at the 2002 National Allium Research Conference Pasco, WA, 2002