Jennifer K. Bond
Ph.D.: University of California, Davis
Location: B329 Clark Bldg.
Telephone: (970) 491-3299
As an applied agricultural economist, my interests lie primarily in analyzing real-world data to determine ways that individual producers and groups can add value to their market offerings and organizations. Past projects include studies of cooperative governance, distributional effects of generic promotion, welfare impacts of marketing order programs, several studies of consumer demand for value-added food products, a variety of cooperative case studies, and agribusiness feasibility studies. Selected current projects include an investigation into spillover effects of generic promotion on differentiated products, consumer demand for specialty produce, and use of cooperative to coordinate marketing efforts of small and medium-size fresh and specialty produce growers.
AREC 310 - Agricultural Commodity Marketing
AREC 311 - Agricultural Product Marketing
AREC 328 - Small Agribusiness Management
AREC 428 - Agribusiness Capstone
AREC 496V - Food Marketing Team Preparatory Course
Selected Publications, Presentations and Projects:
Bond, C., Thilmany, D., Keeling Bond, J. 2007. Understanding consumer interest in product and process based attributes for fresh produce. Second Revise and Resubmit to Agribusiness: An International Journal.
Keeling Bond, J., Thilmany, D., Bond, C. 2006. Direct marketing of fresh produce: understanding consumer purchasing decisions. Choices 21(4): 1-6.
Keeling Bond, Jennifer. 2007 “Empirical Investigation of Relationships between Cooperative Performance and Board of Director Characteristics.” Revise and Resubmit to Journal of Agribusiness.
Giraud, Kelly, Craig A. Bond, and Jennifer J. Keeling. “Consumer Preferences for Specialty Made Food Products Across Northern New England.” Agricultural and Resource Economics Review, 32(2), Oct. 2005.
Keeling, Jennifer and Colin A. Carter. “Trading Places: Fortunes of California Rice Co-ops Took Opposite Trajectories.” Rural Cooperatives, May/June 2005.
Keeling, Jennifer J. “Lessons in Cooperative Failure: The Rice Growers Association Experience.” Agricultural and Resource Economics Update, 7(3), Jan/Feb 2004.
Keeling Bond, J., D. Thilmany, C. Bond. Consumer Fresh Produce Selection: Purchase Location Choice, Label Attribute Valuation, and Willingness to Pay. Poster Presented at Specialty Crops Field Day, August 27, 2007.
Keeling Bond, J., D. Thilmany, C. Bond, and K. Ryan. Discovering Niche
Markets for Fresh Produce: An Exploration into Consumer RTP and MTP for Vitamin Enhanced, Locally Grown & Organic Melons. Selected paper presented at the Western Agricultural Economics Association meetings. Portland, OR July 2007.
Bond, C., D. Thilmany and J. Keeling Bond. What to Choose? The Value of Label Claims to Produce Consumers. Selected paper presented at the 2007 American Agricultural Economics Association meetings. Portland, OR July 2007. (presented by Craig, submitted to AJAE).
Keeling Bond, J., D. Thilmany, K. Ryan and C. Bond. Where Do Consumers Shop for Fresh Produce and Why? Selected paper for the WERA-72 Annual Meetings. June 2007. Las Vegas NV. (presented by Dawn, in preparation to submit to JAAE).
Thilmany, D., J. Keeling Bond, and C.Bond. Eat Your Fruits and Veggies: What Factors Influence Fresh Produce Shopping Location Choices among Consumers. Research report for the 2006 Food Distribution Research Society meetings. Quebec-City, Quebec. October 2006. (presented by Dawn, published in Spring 2007 proceedings).
Eat Your Fruits and Veggies: Exploring Fresh Market Produce Decisions.” With Dawn Thilmany and Craig Bond. Selected paper presented at Food Distribution Research Society, Annual Meeting, October 2006.
“Direct Marketing of Fresh Produce: Understanding Consumer Interest in Product and Process-Based Attributes.” With Dawn Thilmany and Craig Bond. Selected paper presented at American Agricultural Economics Association, Annual Meeting, July 2006.
Resident Instruction, Research, and Outreach