Faculty
Dawn D. Thilmany
Professor
Outreach Coordinator
Ph.D.: University of California, Davis
Location: B325 Clark Bldg.
Telephone: (970) 491-7220
E-mail:
Research Interests:
My research focus in the area of alternative markets is on consumer segmentation, relative importance of various product attributes, consumer behavior and willingness to pay assessment. Through Value-Added grants, industry sponsored research and USDA NRI funding, we have completed consumer analyses for natural meats, fresh produce, local wines, agritourism and a variety of foods. My work in this area also aligns with objectives in the community economic development realm since work on value-added agricultural economic development often has a regional dimension. Economic impact analyses of Colorado’s wine, agritourism, ornamental horticulture and golf industries have been used by those industries in planning for their future needs and priorities. Finally, continued projects with USDA-APHIS and Farm Foundation, I will be providing a regional and economic development perspective to animal health and food safety projects.
Courses:
AREC 308 - Online Agricultural Finance
AREC 328 - Small Agribusiness Management
AREC 408 - Agricultural Finance
AREC 428 - Agribusiness Management
AREC 508 - Agricultural Finance
AREC 530 - Agricultural Marketing, Performance and Consumer Demand
Selected Publications, Presentations and Projects:
Peer Reviewed Works
The Role of Agritourism in Western States: Place-Specific and Policy Factors Influencing Recreational Income for Producers. Review of Regional Studies. (with J. Wilson and P. Watson)
Watson, P., J. Wilson, D. Thilmany, and S. Winter Determining Economic Contributions and Impacts: What is the difference and why do we care? The Journal of Regional Analysis and Policy. 37 (2007) Number 2
Keeling-Bond, J, D. Thilmany and C. Bond. “Direct Marketing of Fresh Produce: Understanding Consumer Purchasing Decisions. CHOICES. 21(4) Fall 2006. 1-6. Online at http://www.choicesmagazine.org/2006-4/
Wilson, J. and D. Thilmany. Golfers in Colorado: The Role of Golf in Recreational and Tourism Lifestyles and Expenditures. Journal of Travel and Tourism Marketing. 20(Issue 4) Fall 2006.
Thilmany, D., W. Umberger and A. Ziehl. “Strategic market planning for value-added natural beef products: a cluster analysis of Colorado consumers.” Renewable Agriculture and Food Systems, 21(September 2006): 192-203.
Goodwin, Jr., H.L., F. Dustan Clark, Dawn Thilmany, and Sandra J. Hamm. Policies to Protect Food Safety and Animal Health. CHOICES, 21(2006): 189-93. Online at: http://www.choicesmagazine.org/2006-3/animal/2006-3-animal.pdf
Thilmany, D., N. McKenney, D. Mushinski and S. Weiler. “Geographic Interdependencies and Regional Base Industries in Rural Retail Markets.” Annals of Regional Science .39(September 2005) 593-605.
Thilmany, D. and P. Watson. “The Increasing Role of Direct Marketing and Farmers Markets for Western US Producers.” Western Economics Forum 3(December 2004): 19-25.
Thilmany, D. “Direct Food Marketing to Restaurants through Existing Farmer’s Market Alliances: The Case of Colorado Crop to Cuisine.” Review of Agricultural Economics. 26(September 2004) 404-17.
Thilmany, D. “Agricultural Workers Trends and Issues in the Mountain West.” 2004 Journal of American Society of Farm Managers and Rural Appraisers. Summer 2004. pp 49-56.
Padilla-Bernal, L., D. Thilmany and M. Loureiro. “An Empirical Analysis for Market Integration and Efficiency of U.S. Fresh Tomato Markets.” Journal of Agricultural and Resource Economics, 28(December 2003): 435-450.
Grannis, J., D. Thilmany and E. Sparling. Regional Demand for Natural Beef Products: Urban vs. Rural Willingness to Pay and Target Customers. Forthcoming, Journal of Agribusiness, 21(December 2003): 149-166.
Grannis, J. and D. Thilmany. Marketing Natural Pork: An Empirical Analysis of Mountain Region Consumers. Agribusiness 18(October 2002): 475-89. (With J. Grannis)
Selected Papers and Outreach Presentations
Thilmany, D. “Organic Agriculture in the USDA: Increasing Partnerships within USDA and Among Land Grant and other CSREES Partners” Invited Presentation to the American Tri-Society Meetings. November 2007. New Orleans, LA.
Thilmany, D., G. Schorre, and J. Keeling-Bond. Eat Your Fruits and Veggies More: Who Informs Consumers on Produce Choices and Nutrition. Research Report Submission to the 2007 Food Distribution Research Society meetings. New Orleans, LA. November 2007.
Thilmany, D. “Integrating Economic Questions into Your Research. Invited presentation to the American Plant Pathology Society Meetings. August 2007. San Diego, CA.
Thilmany, D., J. Keeling-Bond, K. Ryan and C. Bond. Demand for Produce Differentiated by Production Process, Nutritional Content and Source: Factors Affecting Consumer Willingness to Pay. Selected paper for the 2007 Western Agricultural Economics Association meetings. Portland OR July 2007.
Thilmany, D., J. Wilson and M. Sullins. The Contribution of Agritourism to Colorado’s Economy: Initial Results from a Regional Survey. Selected paper for the 2007 Western Agricultural Economics Association meetings. Portland OR July 2007.
Watson, P. and D. Thilmany. Spatial Dependence in Agricultural Sector Financial Performance. Selected Paper presented at the 2007 Western Regional Science Association Annual Meetings. Newport Beach CA. February 2007.
Thilmany, D., J. Keeling-Bond, and C.Bond. Eat Your Fruits and Veggies: What Factors Influence Fresh Produce Shopping Location Choices among Consumers.” Selected paper presented at the 2006 Food Distribution Research Society meetings. Quebec-city, Quebec. October 2006.
Thilmany, D. The Future of Animal Agriculture. Organized Symposium for 2006 Western Agricultural Economics Association meeting. Anchorage AK. June 2006.
Thilmany, D., J. Keeling, C. Stushnoff, P. Kendall, F. Stonaker and M. Bunning. “Potential to Differentiate Nutritionally Superior Produce Cultivars in the Market.” Selected paper for the 2006 Western Agricultural Economics Association meetings. Anchorage AK. June 2006
Thilmany, D. “Emerging Immigration and Farm Labor Issues in the Mountain West.” Invited paper to Immigration Reform: Implications for Farmers, Farm Workers, and US Agriculture. Washington DC. June 2006.
Thilmany, D. “The Role of Public Research and Outreach in a Maturing Organic Agricultural Sector.” Invited Presentation to the USDA-ERS Food for Thought Seminar Series. June 2006.
Thilmany, D. “Tapping into USDA’s Organic Programs and Services.” Invited paper to All Things Organic, 2006 Organic Trade Exposition. Chicago IL. May 2006.
Wilson, J., P. Ritten and D. Thilmany. “Will you Have Wine with That? Growing the Wine Consumer and Tourist Market in Colorado.” Selected for the 2006 Western Agricultural Economics Association meetings. Anchorage AK. June 2006
Regional Demand for Natural Beef Products: Urban vs. Rural Willingness to Pay and Target Customers. Presented at the 2002 WAEA Meetings in Long Beach, CA, July 2002 (with J. Grannis, E. Sparling and J. McKenzie)
Market Potential, Winery Feasibility and Economic Impact of Colorado’s Wine Industry. Presentation to the Rocky Mountain Vintners and Viticulturalists Association. Denver CO. December 2006.
Update on Direct Marketing Consumer Research. Presentation to the 2006 Specialty Crops Field Day. Fort Collins CO. September 2006.
Enhancing your Marketing Plan to Target Consumers. Presentation to Marketing your Food Product conference, sponsored by Colorado Department of Agriculture: Markets Division. April 2005. Aurora CO. Rated 4.63 on 5 point scale)
Alternative Marketing for Alternative Markets. Alternative Marketing 101—Direct Marketing, CSA,Farmers Markets, E-commerce. Southwest Marketing Network Conference. Grand Junction CO. March 2006.
American Farmland Trust: Using New Partners to Foster AgriEconomic Development. Presentation to the 2006 National American Farmland Trust conference. Denver CO. January 2006. 45 in attendance.
Industry and Education Materials
EDR 07-17. M. Sullins, and D. Thilmany. Agritourism in Colorado: A Closer Look at Regional Trends. July 2007. 9 pp.
EDR 07-16. D. Thilmany, M. Sullins, and A. Ansteth. Colorado’s Agritourists: Who are the Adventurers, the Seekers and the Explorers?. July 2007. 9 pp.
EDR 07-15. D. Thilmany, M. Sullins, and A. Ansteth. Of Wine and Wildlife: Assessing Market Potential for Colorado Agritourism. June 2007. 8 pp.
ABMR 07-03. Thilmany, D., J. Keeling-Bond, and C.Bond. Buy Local, Buy Fresh? Exploring Local Fresh Produce Consumer Motivations and Interests May 2007. 7 pp.
ABMR 07-02. D. Thilmany. Effective Assisting Direct Marketing Procedures: What is the Role of Cooperative Extension and Government Outreach Professionals. March 2007. 4 pp.
ABMR 07-01. D. Thilmany. Going Greener: The Emerging Organic Sector in the Green Industry. January 2007. 6 pp.
Thilmany, D., J. Wilson and P. Ritten. Market and Cooperative Crush Feasibility Analysis for Colorado Wines. Colorado Department of Agriculture Value-Added Feasibility Report to Western Colorado Business Development Corporation and Debra Ray. June 2006.
Thilmany, D. Integrating Organics into CSREES and Broader USDA Programs: Organizational and Leadership Alternatives. White paper for the USDA-CSREES. Spring 2006.
ABMR 06-02. Wilson, J. and D. Thilmany. Colorado Wine Consumers: Tapping Interest in Local Wines. June 2006. 7 pp.
EDR- 06-08. D. Thilmany, P. Watson, and G. Kress. The Economic Contribution of the Colorado Wine Industry May 2006. 10 pp.
ABMR 06-01. Thilmany, D. The US Organic Industry: Important Trends and Emerging Issues for the USDA. April 2006. 9pp.
Thilmany, D.., P. Watson and G. Kress. The Economic Contribution of Colorado’s Wine Industry. Final report to the Colorado Wine Industry Development Board and Rocky Mountain Vintners and Viticulturalists Association. June 2006.
Kress, G., P. Watson and D. Thilmany. The Colorado Wine Industry’s Impact on Mesa County. Final report to the Mesa County . March 2006.
Kotcon, J. and D. Thilmany. CSREES Organic Opportunities: Leadership Needs and Strategic Action Plan to Meet the Growing Demand in Organic Agriculture. White paper for the USDA-CSREES. March 2006.
EDR 06-01. Wilson, J., D. Thilmany and M. Sullins. Agritourism: A Potential Economic Driver in the Rural West. February 2006. 8 pp.
Thilmany, D. Market and Cooperative Crush Feasibility Analysis for Colorado Wines. Project Report and Update to the Western Colorado Business Development Corporation, Colorado Wine Industry Development Board and Debra Ray. December 2005.
Thilmany, D. Organizational and Funding Options for Local and State Food Policy Councils. Report to the Colorado Food Policy Council Steering Committee. November 2005.
Thilmany, D. and A. Card. Local Food Policy Work in Colorado: Vision and Programs. August 2005.
ABMR 05-01. D. Thilmany Planning and Developing a Farmers Market: Marketing, Organizational and Regulatory Issues to Consider February 2005. 8 pp.
PFM-05-01. Josh Wilson and Dawn Thilmany. Enterprise Budgeting: An Application to San Luis Valley Grass-Fed Cattle Operations. February 2005. 4 pp.
Market Fresh. Colorado Agricultural Experiment Station Annual Report. 2004. (with Adrian Card)
Farmers Markets in Colorado and the Western US. Southwest Marketing Network Newsletter. December 2004.
Farmers Markets and Direct Marketing: Opportunities for Colorado Producers. ABM Update, Vol. 1, September 2004.
AMR 04-03. Direct Marketing Agricultural Producers to Restaurants: The Case of Colorado Crop to Cuisine. September 2004. 9 pp. (with K. Pepinsky)
AMR 04-02. Farmers Markets and Direct Marketing for Colorado Producers. September 2004. 4 pp.
EDR- 04-13. Executive Summary: The Golf Industry in Colorado September 2004. 2 pp. (with P. Watson, S.P. Davies and J. Wilson)
Golf in Colorado: An Independent Study of the 2002 Economic Impact and Environmental Aspects of Golf in Colorado. Report to the Colorado Golf Association. Fall 2004. (with S. Davies, P. Watson, Peter Elzi, Ned Prosser and Amanda Cramer).
AMR 04-01. Consumer Response to Beef due to the December 2003 BSE Incident in the US.
APR 04-01. Resource and Environmental Aspects of Golf in Colorado (with S. Davies and P. Watson). April 2004.
EDR 04-01. The Economic Contribution of Colorado’s Green Industry. (with S. Davies and P. Watson). March 2004.
Base Appointment:
Resident Instruction, Research, and Outreach